Advertising and promoting Essay Example | Topics and Well Written Essays - 1500 words - 1

Advertising and promoting - Essay Example Brochures provides for a lot of information to be passed by, they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct mailing gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters provide for all useful organizational information to be communicated fully, Newspapers and newsletters also provide a great coverage of people. Posters and bulletins as well provide means to reach to the consumers. However they are often not paid attention and are effective when you place them strategically where the customers are likely to see them and notice them. Posters should also be kept neat and made attractive to be noticed. Social networks that involve discussion groups are effective methods of promoting products and advertising them. The social network is cheap to operate with and very fast media. It would involve s ites like Facebook and personal of company blogs and websites. Television can be quite expensive, it is however very effective medium as it reaches a very extensive population and gets popular with time. Radio on the other hand is also effective as a tool of advertisement it reaches a good population. Even so, it is hard to put down the visual content of an ad on radio and therefore it is useful as a first source of communication before consumers have to get on to the actual written form. This reduces on the effectiveness of the radio medium. All in all they are much cheaper compared to television ads. To pull through with an advertisement on an environmental friendly car it is important to consider a combination of certain forms of media which would include brochures and the radio media. It is important to obtain good representation of the car on the paper and provide with all the relevant information about it the brochures are effective since more information and actual drawings o f the car can be availed. The next step is to find a good distribution plan that could involve supermarkets and firms offering those brochures. To promote a new brand of Ferrari would require a technique of advertisement that would reach a certain population of car lovers. Television ads are useful for a certain period since car brands are majorly an interest to the general public. The companies’ newsletter provides useful information that is normally updated on a regular basis. Television adverts are useful as well in letting the public on new models since companies like Ferrari are already at a high point in the industry and the main aim is to maintain an image than create one. The company could use a mix of most of the media techniques. It could also incorporate web pages and the actual Ferrari website. The internet advertisements not only aloe for the public to view the models available but also purchase them. The website is especially useful since it allows for a global platform and market. The companies promote themselves by allowing for buyers overseas to order and do transactions online and by delivering the products as per the agreements. This way the companies gain loyalty and trust from other countries. The government is also supportive of exportation transactions since it gains from it by taxation during foreign exchange. The image of companies like Fe

Hinduism Essay Example | Topics and Well Written Essays - 500 words - 9

Hinduism - Essay Example Such is the her greatness that the kings and all other men seek help from her as she is the one praised by all the gods; Goddess Lakshmi holds a dominant position in the hierarchy of Hindu gods. She is called many things such as; the sacred fire, the golden one, the one garlanded in silver and gold, are some of her attributes. Her arrival means good news for the people and her procession brings good luck and happiness for them. When the goddess approaches the poet it brings them comfort. Her sacred fire looks fierce but it glistens like smooth cool water. She herself is very content and also bestows contentment on her people. She is also the protector of people; the poor seek refuge in her presence. Her arrival is glorified in the original Sanskrit poems so much so that it appears that the concept of happiness and comfort is her creation. The poem tells that worldly pleasures like gold, cattle, horses and even loyal friends become the destiny of her followers when she arrives. It is as if when the goddess gives attention to the one invoking her she bestows contentment, love, satisfaction and worldly p leasures onto that person; Be it the common people or the king, everyone bows before the goddess Lakshmi and seeks her help. The poem praises her beauty and calls her the ‘sun brilliant’. The poem says that through her austerity the bilva tree springs up and gives fruits that has the power to dispel Alaksmi (the goddess of misfortune). Later the poem also asks the goddess to bestow fame and give wish fulfilling jewel. The fame and fortune is also in her powers to bestow upon the common people. Goddess Lakshmi does not only provide worldly pleasures and wealth. She also gives the peace of mind, the pleasure and the truthfulness in speech. When goddess Lakshmis daughter, Kardama, dwells in a person it will make Lakshmi dwell in his home. The Lotus garlanded Shri is also her title.